How I More Than Doubled My Money Using Facebook Ads

How I More Than Doubled My Money Using Facebook Ads


Facebook advertising has completely changed the way we earn money from our website. Our advertising is about up in such a fashion that we always generate extra money than we spend and have a positive return on investment/... Depending on what we're advertising, it would be anywhere from 20% to 400%. Needless to mention, it is vital to share with you.

Brian and Scott's Monday run of getting 10k Fans and their Facebook Ad Academy course has taught us everything we all know about this subject... If you haven't already, I like to recommend reading my 'Top 10 Facebook Advertising Mistakes To Avoid', because it will put you on the proper track to generating more cash before you even start... The Fundamental Premise Assume you're selling a $100 digital product online (for the sake of round figures)... Every sale nets you a $100 profit. You'll get a positive return on investment if you spend but $100 on advertising that product (and earn a sale). It all boils right down to how you advertise the merchandise and the way much of a return on investment you get. So, how does one market the product? Option 1 for Advertising We'll start with a typical method of gathering addresses initially, then sending visitors to sales sites and pursuing them down with emails...

Step 1


Gather Your Email You create a Facebook cause to market a free eBook/report/course in exchange for someone's email address... this can be possible with a page template in Optimize Press and a range of other applications. When they submit their email address, they're added to your list, and also the free offer included within the first follow-up email they get...

Step 2:


Send them to a sales page. You've got their attention; don't squander it. When you collect leads' emails, you will immediately reroute them. once they input their information or confirm their email address. this can be the time to direct them to a sales page. I direct them to my sales page, but I alter the video to incorporate a touch introduction so I can connect with them instead of saying, ‘Here, buy my product before you've even received the free things I promised you...' This is cited as a thanks video, and my introduction goes something like this: “Hey, thanks for signing up for your free ebook; it's on its thanks to your mailbox, but while I've got you here...” Then I get down to publicity. But, that's only 1 method to travel about things.

You might direct visitors to a offer page where they'll get a limited-time discount on a product if they buy within the following hour... You may also direct visitors to an affiliate page. You might also direct them to a page containing a slew of discount codes for other affiliate items. I've done all three, and that I like the first since I can do the opposite two afterward by email.

Step 3:

Include Them in an Auto-responded Because you'll only get an initial return on investment from a little number of people in step 2, it's critical that you stay connected with these leads and supply them with a mix of knowledge and sales!!. Because there's still lots of money on its list. Auto-res ponders, on the opposite hand, are a separate topic. The Price Assume that it costs you $20 for every click to send someone to your squeeze page from Facebook. Also, your squeeze page conversion rate is 40%. That implies you will get two leads for each dollar you spend. If you may, 50 for a lead. Looking back at our $100 offering, we can see that for $100, we can bring 200 individuals to our sales page while also gathering 200 emails...

All you've got to try to do is confirm your page converts, your offer is compelling, and you're targeting the acceptable individuals on Facebook!!! If you are doing everything right and one out of each hundred customers buys your goods, you'll double your money... It's as easy as that. It's not always that easy, but it is often that straightforward. the foremost essential thing here is to form sure you've got a decent offer that converts which you're targeting suitable individuals... You'll be giggling if you get that right. Of course, you will skip steps 1 and three entirely and lead visitors straight to your sales page, but I believe it's preferable to form an inventory at an identical time... Option 2 for Advertising You may direct folks to your offer. Why would you wish to try and do such a thing? For starters, if you are still spending $20 per click, you'll spend 2.5 times as many visitors to your page before breaking even... you may send 500 people rather than 200, which may be a tempting concept But this is often not an option I advocate, and I'll explain why at once...

Three Reasons Why I Rarely Select Option 2 For starters, it's doubtful that you will still spend $20 each click... Your cost per click is set by your click-through rate (the number of times your ad is displayed before it's clicked on), and consumers are way more inclined to click on a free offer than a paid one... This indicates that your CPC will rise. In my experience, it's generally by approximately 50%. Second, if consumers opt to not buy your goods, you've squandered your advertising budget... At the very least, if you direct visitors to a squeeze page first, you'll gather their email addresses. Third, before they buy something, they need to grasp who you're. Especially if it's an information product instead of software.

Bonus Tip: Be Wary of Tracking Conversions on Facebook.


I'm not suggesting you shouldn't track conversions using Facebook's ways; they do work; you just have to be cautious...

If you have a campaign that optimized for CPC and then modifies it to watch conversions, Facebook will convert the ad from CPC to ‘Optimized for Conversions'...

This indicates that you'll be paying a lot more for those clicks in the future.

At least, that's what happened to me.

Instead of spending $20 for each click, I ended up paying approximately $2.50, with disastrous consequences... It depleted my whole daily budget in a matter of hours.

I'm not sure whether Facebook is attempting to be sly with this one, but keep an eye out for it.

So there you have it, an overview of Facebook advertising.

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